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Minimalist Jewelry Trends 2021

Tiffany & Co have been an iconic jewelry institution since it was first founded by Charles Lewis Tiffany and John B. Young in 1837. There have been many amazing designers that have contributed to the success and design aesthetics of the famous jewelry company, with each designer collection reflecting the social and cultural time and jewelry trends of each era. 


Tiffany T collection by Tiffany & Co has captured the modern women with its contemporary clean lines and graphic T motif, making it a successful recognizable iconic Tiffany aesthetic. 

This amazingly modern collection debuted in 2014 and was created by Francesca Amfitheatrof. It was also her first collection as a design director for Tiffany & Co. Her design philosophy was using simplicity to represent the energy of the women of New York and the city they live in.
British-born Francesca Amfitheatrof joined Tiffany & Co in 2013, having previously worked for Asprey, Garrard, Wedgwood, Gucci, and Chanel, she given the task of creating a modern Tiffany collection that reflected our current times and fashion moods. Speaking to Vogue of the new Tiffany T jewellery collection, she says: "I wanted to create a symbol for modern life and the relentless energy that flows through New York and drives art and culture around the world. This is just the beginning of what I want to accomplish."       

The Tiffany T collection represents a bold new era for Tiffany & Co and mirrors the cosmopolitan energy of New York, it features necklaces, bracelets, cuffs that can be easily mixed and matched, layered and stacked into different uber stylish combinations. 

The collection basis its designs on simple minimalist lines, hidden mechanisms, and the distinctive bold shape of the letter “T”, cleverly representing the Tiffany & Co branding. The designer’s seemingly uncomplicated philosophy of using the design element of simplicity has made this collection extremely versatile and easy to wear with designs that have been cleverly translated into a series of striking bracelets, rings, and necklaces. 
Minimalist T bracelets and wide cuff bangles can be stacked on the wrist, while pendant necklaces of varying chain lengths offer the wearer endless possibilities. Each piece can be easily worn alone or layered with other jewelry to create some fabulous striking fashion looks.



The versatile TiffanyT collection comes in rose, yellow and white gold, as well as sterling silver. Modern and streamlined, some of the pieces in the collection are also embellished with pave set diamonds, reminiscent of the twinkling lights in the city that never sleeps. From the Tiffany T bangle to the elegant Tiffany T Smile necklace, each piece has become an icon and distinctively Tiffany.  

The endless mix-and-match combinations offer the wearer ample options to create her own look making this collection extremely versatile and wearer friendly, perfect for the modern woman!

Elevate Jewelry Co is an online jewelry store committed to providing a great range of quality jewelry to suit any style and occasion at discounted prices. We offer everything from classic faux diamond stud earrings to the latest on-trend jewelry styles. 

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